TAMIU Annual Report 2019

2019 Annual Report / AWORLDOF DIFFERENCE Elsa Real ’06 Frances Gates Rhodes ’78, ’79, PhD Ana K. Robinson ’12 Amy E. Rodriguez ’09 Felipe D. J. Rodriguez ’18 Elizabeth Rubio Lisa M. Salazar ’17 Maria I. Salazar ’08, ’18 Yezmin D. Salazar Naiely M. Saldana ’08, ’13 Gilberto Salinas ’99, PhD Martha E. Salinas ’99, ’06 Anabelly Sanchez ’09, ’14 Bernice Y. Sanchez, PhD Gloria Z. Sanchez ’05, ’09 Jesse L. Shaw Pamela A. Short Jessica P. Tamez Julio Cesar Tovar Brendan Townsend Eddie Trevino Roberto Trevino ’95 Lourdes K. Valenciano ’06 Carlos A. Vallarta Sonia L. Vela Juana E. Villagran Linda V. Villarreal Ginger Watkins Grayson ’11 SusanWei, PhD Catheryn J. Weitman, PhD Arek C. Zambanini ’10 Georgina Zamudio ’09 Bernardo Zebadua ’16 *Denotes Deceased A Legacy of Your Own? Interested in forging a legacy of your own at Texas A&M International University? Call Rosanne Palacios at 956.326.2178, email rosanne.palacios@tamiu. edu or mail donations to TAMIU Office of Institutional Advancement 5201 University Boulevard, Laredo, TX 78041. Giving/ DIFFERENCE 28 TAMIU ‘50Hours for 50 Years’ Fundraising Campaign ‘Posts’ Way to Record Success By using an innovative socialmedia campaign thatmobilizedonline relations of its students, faculty, staff, alumni and friends of theUniversity, TAMIU was able to ‘post’ its way with emails, shares, tweets and more to achieve a record fundraising goal. “50Hours for 50Years,” launchedonMonday, Nov. 18, 2019 as part of theUniversity’s year-long 50thAnniversary observation. The goal was to have 500 donors participate and generate support for different areas on campus. That goal was exceeded, said TAMIU vice president for Institutional Advancement, Rosanne Palacios. “We engaged609donorswhohave generated $47,931 ingifts to theUniversity. Of these new donors, 30%are studentswhomade anaverage gift of $6. Alumnimade up 33%of our donors with an average gift of $45,” Palacios said. Institutional Advancement partneredwith the University’s Office of Public Relations, Marketing and Information Services to deploy an online advocacy model that enabled students, faculty, staff, alumni and friends of the University to share a call for donations. Those donations supported 84 different programs ranging from Leadership Programs to Dusty’s Food Pantry and Colleges/Schools to scholarships. Participants could post encouraging messages, videos, photos or emails across various social media platforms to their respective networks. Their friends or followers could then participate in the Campaign and even share messages of support or challenge to their own networks. Palacios said the University’s use of social media enables it to directly reach University students, faculty, staff, alumni and friends. “In the truest sense, we are reaching out to our University community and friends where they live: on digital platforms that they utilize and build community within. It’s a great way to share our campaign, update people on the University’s growth, our 50th Anniversary now underway, provide a chance to reconnect…or to connect for the first time,” Palacios said. “We’re especially excited that somany studentswere part of this time-restricted campaign andhave shown their support, alongside alumni, staff, faculty and other friends. It shows their commitment and passion for their University. People responded locally and globally, affirming the international nature of the University,” she noted. Palacios said theUniversity looks forward to additional opportunities to engagewith theUniversity’s growing community of partners. “Throughout this 50th Anniversary year, we are celebrating the transformative impact this University has had. With the support provided by those who’ve responded to the '50 Hours for 50 Years,' campaign, we can ensure that our legacy of transformation continues forward,” she said.